- PERMISSION - PARTNERSHIP - PERFORMANCE
These 4Ps are the cornerstones
of marketing on the web.
I'm Mike Grehan, I formed my Internet Marketing Consultancy
back in 1995. And I've developed a model for successful
marketing online which anyone can use from day one.
I used it to build my own online business and it has
been adopted by all of my clients to form the underlying
framework for achieving strategic dominance over online
competitors. The model, like the conventional marketing
model, has 4Ps. Welcome to my 4Ps resource
Some time ago the search engine marketing community decided
that it needed a more businesslike description and dropped
the word positioning for marketing (and relegated the word
optimization to the technical side of the industry).
However, the word positioning was,
perhaps, a better description, because the truth of the matter
with search is: if you're not positioned in the top 20 to
30 results then you'll probably never be found. People simply
don't click through any further than the second page. And
usually, they're on an information search mission when they
are motivated to go that far.
Getting into a search engine index
is not that hard - but getting that all important top 20 listing
may be somewhat more elusive. Discover the best books, tutorials,
tools and resources right here at netmarketing
to start targeting those top 20 positions.
the notion of search as the primary method of finding stuff
on the web was realized, the "killer app" the internet
would brought was email marketing. It's a shame that the "killer
app" has almost been killed by those who relentlessly
spam us each and every day. The adoption of spam filters and
white lists by people trying to avoid the daily clutter in
their in box has marginalized the opportunities that existed
to get to talk directly with your customer. Unfortunately,
it's all too easy to end up as collateral damage in the spam
bin even with your own opt-in subscribers.
But there's no denying that email is
still a mighty powerful tool in the online marketing armory.
Because it's when you get this 'permission' to open up a dialogue
with your potential new customer that you're able to nurture
a one-to-one relationship. Books, tip-sheets, resources are
all here at netmarketing.
using search to drive qualified traffic to our sites and then
gaining permission to open that all important dialogue. And
this is where we can even get into a business partnership
with our customers: by turning them into affiliates.
Affiliate marketing is one of the most
powerful methods of attracting potential new customers and
vastly improving sales. Whether it's a straight forward numbers
type program such as Amazon i.e. anybody at all can sign up
and start to send traffic and receive commissions, or more
selective type joint venture programs, affiliate marketing
And it also starts to close the loop.
Professional affiliate marketers use search to drive traffic
and can build up huge mailing of their own to promote your
goods and services. Imagine having a global team of online
marketers acting as your sales force! Find the best software,
tools and resources right here at netmarketing.
both offline and online, is all about return on investment.
How much profit do our marketing efforts add to the bottom
line. Just as in conventional marketing we have a promotional
mix to evaluate, the same applies online.
We need to test and measure everything
we do online to acquire new customers and improve sales. So
web analytics are vital. Does our search budget provide us
with the best method of gaining sales. Or does email marketing
provide us with a better return. Does our affiliate program
work successfully as a promotion and distribution channel?
Conversion is the all important word
in web analytics. Measuring success is critical to the future
growth and development of our online businesses. But what
do we actually measure? And how do we do it? There's a new
science in analytics growing organically in the industry.
Everything from being found, to sales and customer acquisition,
to usability and campaign testing can be measured and gauged
for performance. Need to know how well the 4Ps are working
for you? Sure you do and we have the best solutions at
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